I LOVE bacon! And this bacon is my favorite. Here’s what their website says about it, “Bacon makes everything better. Introducing the savory, indulgent, applewood-smoked deliciousness of bacon – with zero guilt. Our flavor is classic, but the way we make Good Morning Bacon® is new: we use the leaner pork shoulder instead of the traditional belly. The result is lots of rich, smoky flavor with 60% less fat than traditional bacon. Made with humanely raised hogs, never administered antibiotics or hormones, and no nitrates or chemical preservatives, ever. ” So yeah pretty awesome right? I actually prefer the taste of this bacon to any other! And bonus only 40 calories for two! I actually don’t buy lunch meat very often, but when I do I buy this one.